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☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ Super Bowl advertisers brace for the Taylor Swift effect
▼ + stars: | 2024-02-08 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Read previewSuper Bowl advertisers have decades of datapoints telling them when it’s best to show up during the big game. But the presence of Taylor Swift is adding a strange new dimension to a lot of conventional beliefs about the optimal spot for an ad to appear. AdvertisementLike many other advertisers, Hellmann’s had no idea when they locked in their Super Bowl buys early last year that there’d be a media frenzy around the romance between Taylor Swift and Kansas City Chiefs tight end Travis Kelce. Advertisers are already anticipating that Swift’s presence will drive more engagement for advertisers lucky enough to have booked the right spots, though it’s a bit of a crapshoot as there’s no guarantee when, or even if , Swift will make an appearance. There is also another spike in female viewership that happens during Super Bowl broadcasts.

Persons: —, it’s, Taylor Swift, I’d, ”, Chris Symmes, Kate McKinnon, Hellmann’s, there’d, Travis Kelce, Swift, they're, you’re, Jeff Gagne, “, haven’t, Taylor, Jake Marx Organizations: Service, Havas Media, Business, Unilever North America, Unilever, Super Bowl, Kansas City Chiefs, Chiefs, AFC, ”, Nielsen, Video Advertising, Super, Stagwell Media

☆ For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment
▼ + stars: | 2024-02-08 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

TurboTax is set to run a 45-second ad during the Super Bowl, plus 30-second spots both before and after the game. Investment needs to continue even after the initial airing for the Super Bowl ad to maximize its potential. The company's Super Bowl strategy greatly evolved between those two years. After its 2023 Super Bowl spot that paid homage to the '90s hit movie "Clueless," Rakuten continued to position itself as a fashion marketplace by partnering with New York Fashion Week. Regardless of the risks, Super Bowl advertisers have the opportunity to jolt their business to new heights.

Persons: There's, Todd Allen, Bud Light's, Bud Light, Nick Soukas, TurboTax, Melissa Tifrere, there's, Joe Staples, Ana Dominguez, Grey, Rakuten, Vicki McRae, Rakuten's, McRae, Sofia Colucci, Molson Coors Organizations: Nielsen, Business, Anheuser, Busch InBev, Havas, Lindt, BI, Investment, Super, New York, Super Bowl, EDO, NFL Locations: York, Lindt USA

☆ Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI
▼ + stars: | 2024-01-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

In an hour long video presentation, Publicis execs laid down the AI gauntlet to its competitors as Madison Avenue reckons with how AI technology will transform — and challenge — the ad business. It bought first-party data platform Epsilon in a $4.4 billion 2019 acquisition. "We're in such a fantastic position to leverage AI better than our competition," said Carla Serrano, Publicis Groupe global chief strategy officer in an interview. "There's no such thing as AI without great data and we have connected, proprietary data, and we're a platform company," she added. Publicis said it plans to invest 100 million euros, around $109 million, in building the AI platform in 2024.

Persons: Groupe, execs, Publicis, CoreAI, Sapient, Carla Serrano, Serrano, Michael Farmer Organizations: Business, Madison, reckons, Microsoft, Labs, Epsilon, WPP, Havas, Publicis Groupe, Google, Tech

☆ Level up your ad creative with the help of award-winning brands on TikTok
▼ + stars: | 2023-11-10 | by ( Sponsor Post | Created Tiktok For Business With Insider Studios | ) www.businessinsider.com time to read: +9 min

The TikTok Ad Awards are back in full force for 2023, with brands and agencies across Europe being recognised for amazingly creative, high-performing campaigns. Lidl harnessed this power to launch its brand on TikTok, drive new followers and foster brand love in the process. The content positioned Ford as a brand that understands the TikTok platform, interacts with the community, and responds quickly as well as entertainingly to viral moments. For more tips, explore their Creative Center or check out their Creative Codebook. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter.

Persons: TikTok, Lidl, Leo Burnett, Fiat, Gabriele Vagnato, MASPEX, @Foxx.gotuje, Ford, @officieldace, Read Organizations: Creative, Fiat Stellantis, Fiat, Cloetta Suomi, Bängeri, SPACE CAT, Creative Spain Samsung, BE, Samsung, Deutschland, Ford, BNP, Creative Center, Center, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, Creative Spain

☆ Havas Takes Majority Stake in Creative Agency Uncommon
▼ + stars: | 2023-07-12 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/havas-takes-majority-stake-in-creative-agency-uncommon-b301aca1

Persons: Dow Jones

☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
▼ + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.

Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures

☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
▼ + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +19 min

At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.

☆ U.S. warned Turkey on exports seen to boost Russia's war effort, official says
▼ + stars: | 2023-02-04 | by ( Jonathan Spicer | ) www.reuters.com time to read: +3 min

Brian Nelson, the U.S. Treasury Department's top sanctions official, visited Turkish government and private sector officials on Thursday and Friday to urge more cooperation in disrupting the flow of such goods. "There is no surprise...that Russia is actively looking to leverage the historic economic ties it has in Turkey," the official said. NATO member Ankara opposes the sweeping sanctions on Russia on principle but says they will not be circumvented in Turkey, urging the West to provide any evidence. At least $777 million of these products were made by Western firms whose chips have been found in Russian weapons systems. Nelson also visited the United Arab Emirates and Oman to reiterate that Washington will continue aggressively enforcing its sanctions, the Treasury said last week.

☆ Turkey's Havas may stop services to Russian airlines' U.S.-made planes -letter
▼ + stars: | 2023-02-03 | by ( Jonathan Spicer | ) www.reuters.com time to read: +2 min

ANKARA, Feb 3 (Reuters) - Turkey's airport ground service provider Havas told Russian and Belarusian airliners that it may stop providing services to their United States-origin aircraft, in line with Western sanctions against Moscow over its invasion of Ukraine. The Havas letter mentioned "some or all flights" of Russian and Belarusian airlines' aircraft that contain more than 25% of U.S. origin technology. As a result of this, we may find ourselves unable to serve some or all of your flights," the Havas letter said. Havas asked Russian and Belarusian airlines for a list of aircraft that contain less than 25% of U.S. origin technology, advising them to plan flights to be operated with those planes. Havas, Turkey's largest airport ground services provider, operates in many airports including the biggest cities Istanbul, Ankara, Izmir and Antalya.

☆ Amazon bulked up its advertising behemoth in 2022 — and its becoming an even bigger threat to Meta
▼ + stars: | 2022-12-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +10 min

Amazon's digital ad business is only behind Google's and Meta's — and it's already stolen budget from Meta. Today, that advertising business is no longer simply a way to drive product sales on Amazon. Amazon's ad business, which generated $9.5 billion during the third quarter of 2022, dwarfed Microsoft and Snap and ranked third behind Google and Facebook parent, Meta. There are now nearly 600 advertising partners in Amazon's advertising ecosystem, according to Amazon's directory of companies in the space. As part of its ambitions to grow advertising, Amazon also pitches a data clean room called Amazon Marketing Cloud.

☆ Tumblr Shoots for a Comeback With Users and Advertisers
▼ + stars: | 2022-12-09 | by ( Katie Deighton | ) www.wsj.com time to read: +7 min

Wireless company Verizon Communications Inc., which bought Yahoo in 2017, saw Tumblr users nosedive when it banned adult content, including nudity, in 2018. Tumblr users in the past month have depicted anthropomorphized versions of the Tumblr and Twitter logos, for example, having a quasiromantic relationship. And in April, it introduced Tumblr Blaze, which offers users, including brand accounts, wider exposure for their posts. Advertisers that create custom campaigns using the parlance popular among Tumblr users to appeal to particular communities usually see the best engagement, according to Tumblr’s chief marketing officer, Matthew Ryan. Some of the most active advertisers on Tumblr are movie and television studios that create Tumblr campaigns for die-hard fans of genres or series, Mr. Ryan said.

☆ Elon Musk is threatening to 'thermonuclear name and shame' advertisers that press pause on Twitter. It's a dumb thing to do to your biggest customers.
▼ + stars: | 2022-11-07 | by ( Jake Swearingen | ) www.businessinsider.com time to read: +8 min

After advertisers paused spending, Musk went on the offensive, tweeting that advertisers were causing a "massive drop in revenue," He continued: "Extremely messed up! Per a Standard Media Index report, total advertising spending was down by 5% year-over-year in September. Other advertising giants like YouTube and Meta reported year-over-year declines in advertising revenue, with YouTube down by 2% and Meta down by 4%. Brand advertising relies highly on "brand safe" outlets where ads won't appear near objectionable content like violence, pornography, or hate speech. To replace the $40 million in lost monthly revenue, Twitter would need to sign up a little over 5 million Twitter Blue accounts paying $8 a month in its first month.

☆ Companies are suspending ads on Twitter after Elon Musk's takeover. Here's the full list of brands pressing pause on advertising.
▼ + stars: | 2022-11-04 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +4 min

"As always, we will continue to monitor this new direction and evaluate our marketing spend," a spokesperson for General Mills told The Wall Street Journal. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. VolkswagenVolkswagen has reportedly taken similar steps and pulled its ads from the social media platform, per The Wall Street Journal's anonymous sources. Jakub Porzycki/NurPhoto via Getty ImagesAccording to the report, Oreo maker Mondelez International has also suspended advertising on Twitter for the time being. Interpublic GroupMajor advertising agency Interpublic Group has also advised clients to pause spending on Twitter advertising during the company's "chaotic" interim.

☆ Factbox: Advertisers react to Twitter's new ownership
▼ + stars: | 2022-11-03 | by ( ) www.reuters.com time to read: +1 min

Nov 3 (Reuters) - Advertisers are grappling with Twitter's new ownership under Tesla boss Elon Musk, who once tweeted "I hate advertising". General Motors Co (GM.N)The largest U.S. automaker temporarily paused paid advertising on Twitter after Musk completed his takeover of the social media company. The Detroit automaker said it was "engaging with Twitter to understand the direction of the platform under their new ownership." The Interpublic Group of Companies Inc (IPG.N)The global advertising and marketing services firm recommended that its clients temporarily pause their advertisements on Twitter, The Wall Street Journal reported. Compiled by Alberto Chiumento, Philipp Krach and Antonis Pothitos; Editing by Bernadette BaumOur Standards: The Thomson Reuters Trust Principles.

☆ In closed-door meeting, Elon Musk tells 100 top ad execs that he will improve brand safety on Twitter and that he will personally oversee its new video product
▼ + stars: | 2022-11-03 | by ( Lara O'Reilly | Lindsay Rittenhouse | ) www.businessinsider.com time to read: +3 min

Elon Musk spoke on Thursday with more than 100 advertisers and ad agency executives in a virtual meeting to reassure them that Twitter will remain safe to advertise on, following his takeover. The Washington Post reported earlier this week that Musk's Twitter is working on a paid-for video feature, in which creators could charge viewers for access. One advertising executive who met with Musk earlier this week said Musk "said all the right things" on the topic of brand safety. Musk had also said that Twitter could be using its data in a more efficient way to improve results for advertisers. General Mills, Mondelez, Pfizer, and Audi all paused ads on Twitter, according to The Wall Street Journal.

☆ As chaos continues with Twitter under Musk, advertiser patience is starting to wear thin
▼ + stars: | 2022-11-02 | by ( Lindsay Rittenhouse | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Advertisers weigh whether to pull ad spend from Twitter or stay. He plans to hold a virtual meeting with advertisers this Thursday but patience is wearing thin. But the Twitter team is in such disarray, attendees aren't clear who would be on the call to settle advertisers' nerves. A separate source said Meg Haley, Twitter VP of revenue product specialists, has been taking charge of conversations concerning advertiser partnerships in the interim. Some in the advertising community also question how committed Musk's Twitter will be to advertising in the long-term.

☆ Elon Musk closed his deal to buy Twitter, and it could cost the platform big with advertisers
▼ + stars: | 2022-10-28 | by ( Lucia Moses | Lindsay Rittenhouse | ) www.businessinsider.com time to read: +5 min

Elon Musk's $44 billion deal for Twitter has big implications for its advertising-driven business. Musk reportedly will eliminate lifetime bans, and advertisers were already worried Twitter would be less brand safe. This article was updated October 28 to reflect news that Musk closed a deal to buy Twitter. Just before he closed on the deal on Thursday, Musk tweeted a message to advertisers assuring them the platform wouldn't become a "free-for-all hellscape. When Musk balked on following through with the deal, that uncertainty further hurt the company's revenue, Twitter said during its second quarter.

Under the plan, Vivendi's top investor Vincent Bollore would sell all Editis shares he would receive after the transaction, which would consist of a simultaneous distribution of the publishing unit's shares to Vivendi shareholders and its listing. Vivendi wants to sell Editis to secure the takeover of French media group Lagardere. Vivendi's sales totaled 2.58 billion euros ($2.54 billion) in the third quarter, against 2.48 billion euros in the same quarter last year. Vivendi added however that growth at Havas was offset by a slowdown in its pay-TV unit Canal+. Canal+ revenues in the quarter dropped 4.9% at constant currencies and like-for-like, to 1.42 billion euros.

☆ M&A in the ad industry surged in the first half of 2022, despite economic uncertainty. These 11 behind-the-scenes players from companies like Deloitte and Havas are driving the spree
▼ + stars: | 2022-09-27 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +1 min

Advertising and media M&A increased 21% year-over-year in the first half of 2022 despite economic uncertainty. Ad agencies like Havas and consultancies like Deloitte ramped up deals as they look to bolster tech capabilities. Insider identified 11 execs leading M&A at the top ad companies. While private equity companies are driving much of this activity, agencies and consulting firms are also snapping up firms to strengthen their digital capabilities, Ciesco reported. Insider identified 11 executives overseeing ad industry M&A activity for these agencies.

Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.

Rodica Olișevschi este un tânăr talent din Moldova, cântă de la 7 ani, iar pe parcurs muzica s-a transformat pentru ea dintr-un hobby în pasiunea care o inspiră în fiece zi. Echipa #diez vrea să vadă ce fel de muzică ascultă cei ce fac muzică frumoasă în Moldova, astfel a rugat-o pe Rodica Olișveschi să ne dea un playlist de-al ei. „Să începem cu faptul că la 7 ani eu nu știam ce doream să devin, de aceea părinții m-au orientat pe calea artistică. La Colegiul Financiar-Bancar am evoluat cu chitara la câteva concerte abia din anul 3, pentru ca eram mai timidă din fire. Fink – MoveBirdy – ShinePapermaps – Wishful thinkerRudimental – Not Giving In ft. John Newman & Alex ClareAqualung – Brighter Than Sunshine

Persons: Rodica Olișveschi, Rodica, Paolo, Isaac, Kris Allen, Eva Stone, David Usher, Jane, Alanis Morissette, Adam Levine, Glen Hansard, John Legend, . Fink, John Newman, Alex Clare Aqualung Organizations: Black, Slipknot, Spirit Locations: Moldova

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